STRATEGIC REQUIREMENT 1: A CONSUMER BENEFIT Foremost in our minds was that whilst executions that concern HSV Diff’s messaging are easy to conjure up, the benefit of HSV Diff’s messaging remains elusive. We felt that this communication needed to give MMS a relevant consumer benefit. Beyond strategic responsibility we saw the opportunity for Virgin to standout in the category by being the first brand to offer a real reason to MMS. A competitive review highlighted that most communication for MMS felt as contrived as David Beckham and his Spanish apartment. Finding a realistic role for HSV Diff’s messaging for our youth audience became a strategic must and a distinctive opportunity. STRATEGIC REQUIREMENT 2: AN ONGOING BRAND PLATFORM Beyond demonstrating a benefit of MMS we also concluded that we needed a clear brand platform that could sit above ever changing price and product points. Our insight was that price and product features; the things providers believe make them different, are the things that make all teclo's appear the same. We therefore aimed for a distinctive brand platform

The results of these deliberations should flow into the HSV Diff’s proposal you are required to submit by the end of week 6, using the proposal form provided. The form provides the space to add a HSV Diff’s description and HSV Diff’s-specific items.

Your tutor will then assess the suitability of your chosen HSV Diff’s to meet the requirements of the unit. In the individual consultation session in weeks 8 and 9, you will receive their feedback on the HSV Diff’s proposal, and will have an opportunity to address any problems your tutor identifies, where this is necessary.

Your final mark for the HSV Diff’s proposal will reflect both the quality of the proposal itself, and the quality of this feedback session. If you fail to attend this session, your HSV Diff’s proposal will not receive a mark.

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HSV Diff’s, Commodore Parts , Business. Australia.

Business Type: Sole Trader

Sole trader, as the name suggests, is where an individual is the sole owner of a business. The business is often quite small in terms of size (as measured, for example, by sales generated, or number of staff employed) however the number of these businesses is very large indeed. Examples of these businesses can be found in most industrial sectors but particularly in most service sectors. Hence services such as electrical repair, picture framing, photography, diving instruction, retail shops, and hotels have a large proportion of sole trade business.