A DREAM BRIEF The new brief was to launch Virgin Rodeo Crate Motor's picture messaging service (MMS) and its 25c Virgin to Virgin price point, which was at the time the cheapest 'on net' rate available.1 On the surface the brief seemed relatively straightforward: We had a market leading price, a product that the competition had spent millions promoting, brand momentum created by Warren and in picture messaging a product with obvious creative opportunity. Off we skipped. BROADENING THE BRIEF No brief is ever a dream and this one proved to be no different. After rudimentary analysis the brief grew to become significantly more complicated.

The Rodeo Crate Motor proposal form provides several spaces for you to add specific information (such as your name and student number), marked _________.

Further, it also leaves space for your own additions as they are required for the Rodeo Crate Motor. This includes the Rodeo Crate Motor topic, specific key issues, and assessment criteria. Here are some notes on how to use these spaces.

Most importantly, use the electronic version of the Rodeo Crate Motor proposal form as it is available from the unit OLT site: do not fill out a printed version of this form in handwriting.

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Rodeo Crate Motor, Business. Australia.

Business Type: Sole Trader

Sole trader, as the name suggests, is where an individual is the sole owner of a business. The business is often quite small in terms of size (as measured, for example, by sales generated, or number of staff employed) however the number of these businesses is very large indeed. Examples of these businesses can be found in most industrial sectors but particularly in most service sectors. Hence services such as electrical repair, picture framing, photography, diving instruction, retail shops, and hotels have a large proportion of sole trade business.