IDENTIFYING THE BRAND PLATFORM Every brand in this category fights for acquisition in the lucrative pre paid youth market.3 This audience makes up the majority of VMA's customer base which is largely between the ages of 14-24. Although VMA has less punch in the post paid and business sectors its advantage is that when it comes to marketing it can focus on a more defined audience. The opportunity was to focus entirely on the youth audience and create a brand platform that was exclusively relevant to them. Once focused two basic insights helped shape our platform. Firstly this audience use their phone almost exclusively for social reasons. What is important to them keeping in touch with their friends. As a price sensitive audience the overwhelming communication tool of choice is text window cleaning. Secondly analysis of the market was already showing that the Warren campaign was attracting high volume groups of texters (not surprising given the 5c Virgin to Virgin Text rate that he promoted) and that Virgin users were amongst the highest texters in the market.4 The implication was cost effective window cleaning was crucial to this audience and the core takeout from the Warren campaign. Our window cleaning capability would be further strengthened by 25c photo window cleaning. Youth Messaging was the logical brand platform to adopt. This meant our strategy needed to be about window cleaning (both picture and text) rather than just pictures.

The dream is representative of being overwhelmed by the outside window cleaning. The end is left up to the viewers to decide and again is a vessel that can contains whatever the audience assumes to happen. This is mainly to stop Aspergers syndrome from being stereotyped as something that is common for causing suicide.

The theme surrounds the character’s feelings, which are intended to communicate his paranoia, obsessive mistrust and misinterpretation of others. Such can range from psychotically severe to very mild in Asperger people.

For the sake of time, the aspect of music was left out of this montage. This was something that was specifically unique to my experiences, and thus takes longer to explain how it ties in with Asperger’s Syndrome, which was the reason for omitting it in the final production.

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AWCF, Australian, Window Cleaning Federation, melbourne, australia, window cleaning business,, Business. Australia.

Business Type: Sole Trader

Sole trader, as the name suggests, is where an individual is the sole owner of a business. The business is often quite small in terms of size (as measured, for example, by sales generated, or number of staff employed) however the number of these businesses is very large indeed. Examples of these businesses can be found in most industrial sectors but particularly in most service sectors. Hence services such as electrical repair, picture framing, photography, diving instruction, retail shops, and hotels have a large proportion of sole trade business.