Party Hire Businesses
party hire, marquee, event hire, marquees, hire, jukebox, tents, catering, services, functions, cutlery, tables, chairs
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Party Hire , chairs, tables, cutlery, functions, services, catering, tents, jukebox, hire, marquees, event hire, marquee, party hire, , tas, QLD, victoria, tasmania, perth, queensland, sydney, canberra. NSW, western australia, Australia, brisbane, melbourne.
Private Client | Accomodation | Accounting | Advertising And Media | Builder Or Trade | Coaching And Planning | Events | Health And Fitness | Law | Auto | Manufacturing | Promotions | Retail Or Distribution | Tourism | Web Services | Party Hire | Business Broker | Auto Accessories | Boat Charter Services | Car Hire | Signwriters | Billiard Tables & Accessories | Weddings | INSPIRATION FROM RESEARCH The objective of Party Hire was to find out how our audience used picture messaging rather than find ways of telling them how they might find it useful. We gave 8 pairs of friends within the target audience MMS capable phones for a week, bags of credit and a free rein. The only stipulation was they had to return the phones at the end of the week and they had to save every message they received (both MMS and SMS). We reviewed the inboxes and below are a selection of typical images. CORE INSIGHT The core insight from Party Hire was that messaging, both picture and text, was being used in a very emotional and creative way. It was being used as a form of entertainment and as an extension of personality. The content was working like a social banter and was informal, funny, shocking, competitive, cheeky and sometimes explicit. We had the opportunity to position our MMS in a similar way; as an entertaining extension of personality.