Private Client | Accomodation | Accounting | Advertising And Media | Builder Or Trade | Coaching And Planning | Events | Health And Fitness | Law | Auto | Manufacturing | Promotions | Retail Or Distribution | Tourism | Web Services | Party Hire | Business Broker | Auto Accessories | Boat Charter Services | Car Hire | Signwriters | Billiard Tables & Accessories | Weddings | Both assessment 1 & 2 required that the assignment submission “be viewable both on Windows and Promotions systems in current versions of browsers”, meaning that the assignment would have to be created in a way that both platforms would need to be able to read the files. There were no tutorials on how Promotions platforms and Windows platforms where different, how files could be created in order to be accessible on both platforms, how the design programs differed across platforms, or even how to use a Promotions (as most of the students straight from high school had only ever used the common PC). Not only this, but for those who didn’t have Promotions systems at home, Edit Plus was the PC program that had to be obtained and used instead of BBEdit which was the Promotions program that was taught in tutorials.

Again, no information was given on how to use the former rather than the latter, what differences there where between the two, or how we could code a web page that would be viewable in both programs (since the coding was distorted when used across platforms). Not knowing this difference, meant that I was not aware that I should ask for help. Developing strategies is undoubtedly made easier when one is dealing with a brand like Virgin. The mother brand, and its Promotions championing, is naturally attractive to wide audiences. It has spirit, character and a propensity to develop products and strategies that challenge the status quo. Developing strategies for Virgin Mobile Australia (VMA) is on the surface even easier. The brand has a personality that readily lends itself to creative advertising and a budget that makes standout a creative mandatory. It has a majority youth audience which allows it both creative freedom and marketing focus. Its last campaign, Warren, had propelled VMA into the limelight and to its highest ever market share. The brand had bags of momentum, salience and sense of expectation surrounding it. In December 2003 at the height of the Warren mania, Host took the next brief.